We believe that we offer an outstanding combination of real-world experience and
technical expertise needed for success. Simply put, we do the best job possible
with the most cost effective use of resources.
Data analysis must be accurate, meaningful, and appropriate. We have the expertise
and software to complete the necessary statistical analysis, ranging from basic percents
and averages to sophisticated inferential and multivariate research methods.
Gaining full benefit from any kind of research and evaluation (or development) effort
calls for efficient and attractive reporting of results. We can develop varied reports
and reporting formats to meet a wide range of client needs, including simple memos,
executive summaries, final technical report documents, or specialized reporting as
Results are proprietary and of course, belong to the client. When desired, we may
collaborate with clients in developing articles or other material for professional
Data collection, be it questionnaire development, personal/telephone interview, focus
group testing, test development / validation, mail-out survey, performance assessment,
on-site observation, and / or electronic survey, presents the challenge of obtaining
the most useful information, with the least disruption and best use of resources.
We have the expertise to select or develop measurement procedures to meet this challenge,
in conjunction with client concerns and priorities.
Dan Macy, Executive Director
Macy and Associates:
B.S. Office Administration
A.S. Computer Science. Jenny worked in the medical insurance industry for 7 years
as a programmer and data analysis specialist and has been serving part time in the
Some projects, especially those in curriculum or materials development, require field
testing of preliminary versions to gain formative feedback for modification prior
to production of final products. We can design and conduct field studies to beta
test preliminary versions.
Many situations call for baseline information about existing needs and priorities
of groups or constituents or about the current status of certain programs or concepts.
We can find, synthesize, and summarize the necessary information from existing information
resources. We can design custom needs assessment studies to collect information
from groups and constituents.
Policy development requires sound information, a thorough understanding of operational
procedures, and recognition of future implications and potential action / reactions
of the policy development. We can help in identifying and acquiring needed information
and in analyzing and describing relationships, both real and potential, within an
Many federal and state funded projects include a mandate for educational project
evaluation. We can design and conduct a project evaluation to fulfill a variety
of expectations, ranging from minimum compliance requirements to comprehensive studies
to promote optimal project operation and evolution. We have expertise in numerous
evaluation models, including Scriven’s formative - summative model, Stufflebeam’s
CIPP model, and other popular qualitative and quantitative models.
B.A. University of Northern Iowa; Cedar Falls, teacher education (physical education/safety
M.S. University of Colorado; Boulder, physical education/exercise physiology
Ph.D. University of Colorado; Boulder, educational psychology (research and evaluation/experimental
Department of Research & Evaluation, Dallas Public Schools; Dallas, TX (1971-1982)